Il Gufo - History Repeating


A family story

Il Gufo is an Italian company of fine clothes for children, known throughout the world.

It is a family affair, whose successes are intertwined with the lives of their members. A mother, her sons.

When they asked us to create an emotional video, we simply told their story, which unfolds following a thread of red wool.

This is how the values of a family have become the values of a company, to become the values of a product.