The alternative choice


We were called to create logo and image for La7 in 2000.
 At that time everyone was passionate, many unconscious and some crazy. Yet we have rarely felt again the same sense of doing something new, exciting and unique, with so many professionals.
A pioneering and familiar atmosphere, where the logo design was born in the sub-loft of a small studio of a Japanese graphic designer, perhaps one of the best who ever worked with us, Masatoshi Horii.
La7, now almost 18yo, has kept the DNA that we have instilled it through positioning, tone of voice and coordinated image, so different from other generalist networks.